Marketing that pays its way and creates demand.
We review your existing marketing and build a practical growth strategy, then support you in putting it into practice. For owner-led B2B businesses with a small marketing team and big ambitions.
Sound familiar?
Marketing still shows up in the accounts as a cost, and nobody can point to the orders it brings in.
We tie each marketing activity to the enquiries and orders it produces, so you can see what it contributes.
You've had marketing managers come and go, and none of them quite hit the mark.
We give the role a written plan and clear measures, so the next person knows what good looks like from day one.
You're taking the business into a new market or international location, and the marketing that works at home won't simply copy across.
We build the plan for that market from evidence about who buys there and how, drawing on fifteen years running commercial teams across markets and languages.
Marketing is a side job for someone already flat out. Or you're about to hire your first marketing manager without a clear plan to hand them.
We write the plan first and the job description from it, so your marketer starts with direction.
You have a good team, but they need help getting ready for the next phase of growth.
We coach your team against the plan, or run it alongside them until they're ready.
Each challenge comes back to the same solution, an intentional marketing roadmap. With a clear strategy that says what to do and why, and an execution plan that covers who delivers it and when.
Who we're for
We work best with owner-led B2B businesses that have a small marketing team and big ambitions. We help you lay out the long-term vision, then support the day-to-day running of your marketing until your own team is ready to take it on.
- Ownership
- Owner-led or family-owned, with clear decision-making and direct access to the people who decide.
- How you sell
- Business to business, built on repeat accounts, quotes and tenders.
- Size
- Typically £5m to £20m turnover. How you run commercially matters more than size.
- Mindset
- Ambitious, quick to decide, with someone in the business ready to own the plan.
We're probably not the right fit if:
- you only want social media posts, without a plan behind them
- you sell mainly to consumers, for example through walk-in retail
- there's no one in your business who will own the plan in the long run
- your marketing team already hits its goals and has a plan for the years ahead
Where the method comes from
Sam Perkins
Founder, Mighty Horizon
The method is built on Sam's 20+ years in marketing and business operations, fifteen of them leading teams, up to board level as CMO and CBO, across a variety of industries and international markets.
Built from working in businesses like yours and some ten times the size, not just alongside them.
Twenty years ago I ran marketing for a £5m business that would have grown far faster with the systems I use today.
Sam
- 10,000 hours saved with one team in six months.
- 7% to 25% increase in marketing's share of attributed revenue, in 12 months.
Where to start
Every package brings together:
- Past 12 months performance review
- 12–36 months* growth strategy
- 30–90 days* execution plan
Choose a package to see what is included.
Our recommended starting point
See what all your marketing contributes
Best for:
Example pages from this report
Click a page to see it full size. Names and figures are fictional.
* The length depends on the package. Social and Marketing + Social include a 12-month strategy and a 30-day plan. Long-Term includes a 3-year strategy and a 90-day plan.
After the plan, you choose who runs it
Whichever package you pick, the plan is built for your own team to manage. If they need support getting there, we can work alongside them.
Your team runs it
Every action has a clear owner and measure, so your team can take the plan and run with it.
We run it with your team
We support the ongoing implementation and day-to-day running of your marketing, until your team is ready to take it on. Ask us about ongoing support